< Digital Marketing Portfolio Examples : Turned ideas into content >
When I look back at the projects I’ve worked on, I notice one thing : I rarely started with a perfect answer.
of the time, I started with a random question.
“What if restaurant names became a song?”
“Can technology actually make a trip more fun?”
“What would make someone stop scrolling?”
Those questions eventually became short-form videos, tourism campaigns, and social media content.
So instead of simply showing you a list of my projects, I want to show you how some of these ideas came to life.
What if restaurant Names Became a song
Turning a Restaurant Course into a Memory Hook
Imagine someone telling you,
“Here are five restaurants around campus. Remember all of them.”
Yeah… I probably wouldn’t remember them either.
That was one of the problems I wanted to solve with my DO(O)R Course project.
Freshmen and visitors at Yongin University could find it difficult to discover restaurants around campus because information about different places was scattered around.
So instead of simply making another restaurant guide, I asked myself:
How can I make the entire course easier to remember?
My answer was simple :
TURN INTO A SONG
I took the first letters of the restaurant names included in the course and used them to create a catchy CM-style song.
The goal was to connect the different restaurants into one memorable course instead of making people memorize a simple list of names.
This idea became the core of DO(O)R Course.
The project was designed as a short-form marketing campaign that introduced restaurants around Yongin University as one course.
I worked on idea planning, content planning, filming, and video editing. I also used AI tools such as ChatGPT, Suno, and Higgsfield, along with Premiere Pro and Photoshop, during the production process.
The project was later selected as an award-winning work at the 2025 Korea University Student Digital Advertising Festival and received 1,000 views.
What I liked most about this project was that the marketing idea did not come from simply adding more information.
It came from asking how to make information easier to remember and more enjoyable.
What If Your Phone Could Change the Way You Travel?
Can Technology Make Traveling More Fun?
After working on DO(O)R Course, I started thinking about another question:
what if technology could make a local trip more interactive?
For one of my tourism projects, I explored how NFC technology could be used to encourage visitors to explore more of Yongin.
At first, NFC might sound like something we only use when paying with our phones.
But I wanted to look at it from a different perspective.
The idea was to connect NFC technology with local attractions, personalized travel routes, stamp tours, and local coupons.
I also developed an MBTI-based customized route and an NFC key ring concept.
Instead of simply telling tourists where to go, the project focused on creating a reason for them to move around and discover different places.
I worked on planning the tourism content, analyzing local attractions, designing the stamp tour concept, and developing SNS event ideas.
What Makes People Stop Scrolling?
Turning Local Places Into Content Making content is not always about giving people more information
Making content is not always about giving people more information.
Sometimes, the more important question is:
Would I actually stop scrolling for this?
That question became especially important when I worked on short-form content introducing restaurants and cafés in Yongin.
Instead of simply showing food and writing down the address, I wanted the content to feel more visual and personal.
I experimented with a visual concept that connected smartphone screens with real food, visited local restaurants and cafés, selected signature menus, and matched the music to the atmosphere of each place.
The goal was not just to provide information.
I wanted people to feel like they were discovering the place themselves.
The final content successfully promoted local restaurants and received the highest number of views among the content published on Yongin Magazine.
This project reminded me that short-form content needs more than useful information.
Visual ideas, storytelling, and the way information is presented can completely change how people experience the same information.
So, What Does My Portfolio Actually Say About Me?
Looking at these projects together, I realized that my work is not really about using one specific tool or following one fixed formula.
It is more about finding a simple idea and asking:
“How can I make this more interesting?”
Sometimes, that meant turning restaurant names into a song.
Sometimes, it meant using NFC technology to create a different tourism experience.
And sometimes, it meant asking whether a short-form video would actually make someone stop scrolling.
These projects allowed me to work across content planning, video production, graphic design, social media, and digital marketing.
They also helped me build practical experience with tools such as Premiere Pro, Photoshop, Canva, AI tools, Instagram, and YouTube.
Want to See More?
These are only a few of the projects I’ve worked on.
If you want to see more of my visual work blog, check out my Graphic Design Portfolio Examples.
If you are more interested in video production and editing blog, take a look at my Video Editing Portfolio.
And if you want to know more about me and my background, you can also visit my About Me page.
